‘Tis the season!! As the ground turns snowy and swathes of red and green appear in the dollar store, our thoughts turn to the joyous season of giving.

To help you with that giving, I have been carefully poring over toy catalogues to compile a list of my top 10 essential Christmas shopping tips. I really hope that you find them helpful!

Top 10 Christmas Shopping Tips

(according to a national retail toy catalogue)

Tip #1:

For the little boy in your life, pirate, castle, race car, tool kit and train play sets are always appropriate choices. Don’t accidentally buy one for your little girl, though. She would much rather have a pretty pink purse, baking set, realistic shopping cart, or vanity unit with light – the 5-minute auto shut-off means she won’t get into the habit of primping for too long, and her future husband will appreciate that, amiright? Pair that with her very own vacuum cleaner and cleaning trolley and look at her go!

Tip #2:

Boys love science, so look for a telescope, chemistry set, microscope, or any of many other assorted science kits with only boys on the boxes. As I’m sure you realize, girls aren’t really good at that sort of thing but they do like to make pretty stuff, so you could try the rock-tumbling kit; maybe she’ll even learn something while creating earrings, necklaces, or keychains! For even more creativity without the distracting science focus, consider any of a wide variety of craft kits.

Tip#3:

Looking for something a bit bigger? Little girls really like to sit and draw, or even just sit passively and look pretty, so consider a art desk or a pink princess castle playhouse for her. For her brother, how about an activity gym or superhero-themed real go-kart? Those boys really like to get active while their sisters watch! Remember, they’re never too young to start internalizing appropriate gender roles, so consider an infant-sized kitchen play-set for Baby Susie or sports centre for Little Johnny.

Tip #4:

For toddlers and preschoolers, you can’t go wrong with a classic child-sized kitchen play set. It used to be that these were only for the little girl in your life, but we’ve come a long way, baby! Now you can get realistic-looking toy kitchens so that boys and girls can play together – think how much fun your kids will have reinforcing gender stereotypes when she washes dishes while he barbecues, or even better, as she fixes him another sammich while he scarfs down the first!

Tip #5:

Little girls love to play dress-up and then look at themselves in the mirror, so the only question is: Table-top or full length? (Or how about both?)

 

Tip #6:

Outdoor toys like sleds, battery-operated cars and other ride-ons are always a hit! If you want your daughter to participate make sure she has a brother or little boy friend who can take the controls because you know what they say about women drivers…

Tip #7:

Building sets are also an excellent choice for both boys and girls. The manufacturer makes it easy for the consumer to ascertain which sets are appropriate for boys or girls by selectively gendering the character figures that are included. Your daughters will love building the sets and then grooming horses, pampering pets, hosting sleepovers, or running a bakery with Andrea, Emma, Stephanie, Mia, and Olivia, while your sons will enjoy flying planes, fighting bad guys, and performing open water rescues while identifying with male pilots, lumberjacks, forklift operators, police officers, superheroes, and coast guard members!

Tip #8:

What little girl wouldn’t love a baby doll to cuddle and care for or a little girl doll to be her best friend? With a wide variety of doll furniture and other accessories available in a vast array of shades of pink, your little mommy can dress, change, bath, and feed her little baby to her heart’s content. Since statistics show that the vast majority of little girls are white or just slightly tanned, you will easily be able to find a doll that your daughter can relate to. As the catalogue suggests, “Celebrate her uniqueness” with the gift of unintentional irony! Playing with dolls develops nurturing, caring, and empathy, which is wonderful for girls, but of course we don’t wish to encourage those traits in boys, which brings us to our next tip –

Tip #9:

Boys love violence! Luckily there is a wide variety of toys available to feed those urges, including boxing sets, guns, and ammo. For your little Katniss, consider a pink/purple gun, bow, or crossbow – and so you don’t have to say it, the little “Rebelle” logo will remind her every time she sees it that it’s not quite socially appropriate, now, is it?

Tip #10:

Finally, if toys aren’t really your game, consider furniture. Is your little one outgrowing his crib? Why not get him an awesome toddler bed that looks like a sports car, train, or pirate ship? If you have a daughter, you’ll have to think of something else since a hollowed out fairy princess would be kind of creepy. (Aside – How is it that no-one has made a disemboweled tauntaun toddler bed yet?? Mattel? Little Tikes? This is cross-branding GOLD. You guys will definitely want to get on that. I expect a 10% royalty on every unit sold.)

Special bonus tip #11:

Be aware of the way that toy marketing influences as well as reinforces gender roles. Don’t buy into the marketing gimmick that tells you that you have to go to the separate “girls” section to get a pinkified version of the same familiar toys. Companies aren’t doing it because research has shown that there is a qualitative difference between “boy” stuff and “girl” stuff. They’re doing it because they know they can get you to spend your money twice on the same damn thing.

Listen to your children. Let them develop their own likes and dislikes – don’t let the toy companies do it for them. If your daughter asks Santa for a 44-piece tool kit while your son wants an Easy-Bake oven, congratulate yourself on doing parenting right. (I still use that tool kit – thanks again, Santa!).

The social construction of gender is a cyclical process – advertising doesn’t create those constructs, but it doesn’t try to undermine them either, because retailers make money by giving us what we want to see: Little white girls playing with dolls and boys driving racecars. They think that we won’t be as likely to buy it if they catch us off-guard with something that doesn’t seem quite right, so they (and we) continue to force our hockey-playing girls and our Strawberry Shortcake-loving boys back into those boxes that society has built for them over and over until eventually they decide that they might as well just stay there.

Let kids be kids, not gender constructs. The next time you see a toy catalogue with 9 pages of little (white) girls playing with doll stuff and not a boy in sight, take a cue from Santa Ben and shout it out, loud and proud:

“That’s a STEREOTYPE!!”

 

Please Note: This is not a sponsored post. All artwork, unless otherwise noted, remains the property of the original photographer. My observations are based on my analysis of trends seen in toy catalogues and do not refer to any specific retailer or manufacturer pictured.